Drifting aimlessly through the year can be a sure fire way to miss your start budget. If you are facing an aggressive start goal and want to figure out how to achieve it, this is the course for you. Developing an effective advertising plan is key to attaining your start numbers. This course will demonstrate how to choose suitable sources for generating leads and enrollments. You will also learn the important aspects to consider when selecting an advertising partner.
In this course, we will show you how to develop a marketing plan from the ground up and tailor it to your specific institution. Once you have created the plan, you will become skilled at holding people accountable for its objectives and riding the waves of good and bad that come throughout the year.
This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career Ed Lounge, a learning community of career education professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.
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Module 1: Choosing an Advertising Partner
Module 2: Developing a Marketing Budget
Module 3: Executing a System of Accountability
Module 4: Riding the Waves throughout the Year
Digital Badge & Certificate of Completion
MaxKnowledge is pleased to feature content from Harvard ManageMentor® in its management courses. This content is provided by Harvard Business Publishing, a non-for-profit organization whose mission is to improve the practice of management and its impact in a changing world. Learn more about Harvard ManageMentor® and Harvard Business Publishing below.
Presented within a media-rich, interactive design, Harvard ManageMentor® 10 features more than 40 modules with practical advice, downloadable tools, and time-saving tips on key management topics to help managers build skills quickly for an immediate impact on performance. More than two million managers around the world rely on Harvard ManageMentor® and its high-quality management content drawn from foremost practitioners, renowned experts, and business leaders.
Headquartered in Watertown, Massachusetts, Harvard Business Publishing is the leading provider of teaching materials for management education. HBP's offerings include:
For more information, visit hbsp.harvard.edu.
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