MT101 - Creating Publicity for your Career School

Facilitator: Dr. Susan Schulz

Course Format Course Objectives Course Testimonials

If you are a career school owner/executive you want to get the most value out of your marketing dollars. For this reason, publicity should be a part of your daily marketing strategy. In this course, you will learn over 100 strategies to build a great image for your school, reach the people most likely to enroll, and open new markets. We'll show you how easy and inexpensive it is to get your school information placed in local newspapers, in the homes of your best leads, and on the desks of your future employers. This course is a must if you want to reduce your high-priced advertising costs and increase enrollments.

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MT102 - Developing an Effective Advertising Plan

Facilitator: Tracy Kreikemeier
Facilitator: Michael McHugh

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Drifting aimlessly through the year can be a sure fire way to miss your start budget. If you are facing an aggressive start goal and want to figure out how to achieve it, this is the course for you. Developing an effective advertising plan is key to attaining your start numbers. This course will demonstrate how to choose suitable sources for generating leads and enrollments. You will also learn the important aspects to consider when selecting an advertising partner.

In this course, we will show you how to develop a marketing plan from the ground up and tailor it to your specific school. Once you have created the plan, you will become skilled at holding people accountable for its objectives and riding the waves of good and bad that come about throughout the year.

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MT103 - Placing Media for Results!

Facilitator: Danny Pumpelly
Facilitator: Katie Tomlinson

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If you want to place an effective media buy that generates high quality leads at the lowest possible cost, and more importantly, the lowest possible cost per start, this is the course for you. This course will take you through the process step by step and prepare you for all of the pitfalls you can expect to encounter when placing television, newspaper and radio advertising. The course is designed to help career colleges to develop and implement successful media placement strategies.

We will show you how you can tailor your advertising efforts to ensure success in meeting your goals. You will learn valuable techniques to utilize every step of the way when planning your media buys. From gathering market information, to developing a creative mix, to tracking the results, the course presents surefire methods that have proven successful across the country in markets large and small.

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MT105 - How to Gain Media Awareness for Your School

Facilitator: Shannon Gormley

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The key to successful public relations is like writing a good book. There must be a hook at the beginning, a captivating middle, and a satisfying end. You can create successful PR initiatives with specific objectives and end results in mind with a little bit of planning and forethought.

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ML140 - Marketing Essentials

Facilitator: Tracy Kreikemeier

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This course covers marketing fundamentals that will help non-marketing managers throughout the organization better understand the importance of marketing and how it relates to them.

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